The insight

We believe human behavior is motived by exchanges of value. And every organization must create value or it will cease to exist.

Through nearly a decade of research, we’ve discovered that a shocking 9 out of 10 people cannot explain how value is created.


The Opportunity

We believe this gap in understanding explains what separates

…good innovators from great ones

…low employee engagement from high employee engagement

…poor customer experiences from great ones

…professionals not getting promotions from those who do

…leaders wanting loyalty from those who have it.

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The Value Practitioner Solution

Seeing this opportunity, we combined the latest in behavioral science with our own research and experience to create the Value Practitioner transformation program.

The program is based on laws of value creation, key principles that are true for every exchange of value. Ignoring any of these laws in a value exchange will reduce your effectiveness.

It is designed for professionals in any vertical who want to strengthen performance and be more effective at creating value.

It is simple. It is effective.

Are you satisfied with the value you are creating?