The insight

We believe human behavior is motived by value, but our research shows 9 out of 10 people cannot explain how value is created.

Unless you are good at creating value - people will not want to collaborate with you, buy what you offer, listen to your advice or follow your lead.

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Our approach is built from over a decade of experience in shopper and consumer behavior on leading national brands and the latest in behavioral science.

Using our model you become exponentially more effective at creating value. We show you how to do this through our 19 Laws of Value Creation, laws that are true for every exchange of value.

It is simple. It is effective.

We can get you there in 1 month or less.

Are you satisfied with the value you or your organization is creating?