Uncommon and commendable

Do you know what is uncommon and commendable?

Being successful and yet investing genuine intent, time and resources toward creating more value.  

As progress toward your definition of success increases, the desire for achieving different outcomes can decline.  Success is often observed as the biggest barrier to change.  If you're making the numbers, the growth and money are good - why fix what isn't broken?

But markets shift, consumer attitudes adjust, competitors arise and gradually the market conditions are not the same. Remember how cool flip phones were?  Or how fun it was to be on Facebook for the first time connecting with people you hadn't seen in years?  Or ordering the new iPhone?

What keeps you dedicated to creating more value in spite of you or your organization's success?