There’s a way to get really good at your craft. Focus and deliberate practice.
But if all you focus on is getting good at your craft, it’s easy to lose sight of how to sell it. And by sell we don’t mean smarmy-pushy sell. We mean an evidence-based way of enabling others to use your craft at achieving their goals.
It’s one thing to be good at your craft. It’s entirely another to be good at showing others how to use it for their own value.
How much do you practice linking your craft to the goals of other people?