The law of timing

Have you ever heard a person recommend a change after it’s been presented as final to the board or leadership team?

How about a suggested immaterial change to an annual report after it’s been printed and published with the SEC?

How about a recommended change in a product after production samples have been confirmed and committed as final with the customer?

Recommendations that cannot be used do not create value. Every recommendation has a finite useful time window. This is the law of timing in value creation.

Just because it’s a smart idea, doesn’t mean it will create value on its own. It must be made and received at the proper time in the value creation process.

It sounds so simple, doesn’t it? Yet watch and observe how many times people around you make a recommendation past the point it can be used. It usually includes the words “should have” or starts with “why didn’t we?”

Recommending changes after the point which you can act usually does little more than add anxiety or frustration to the situation. Of course, if you can act on it, then discuss away.

Be mindful of the best time to disclose your recommendations. The next time you have a recommendation that is past the useful time window, write it down and look for the next opportunity to use it or a better time to learn from it.

You’ll save your team, patients, or clients anxiety and frustration in the process.