Leaders are providers and provisionaries. They look to the future to guide people to a better place.
But change is conflict with the status quo.
The more good there is in the present, the harder it is for people to let go.
Good is the enemy of great. If people are losing something, the loss speaks to them more loudly than what they are set to gain.
Therefore, make your case for change logical and imminent with a strong link to the benefit of the people.
“For where there is no vision the people perish.”