Meet the people where the people are

If you wanted to make your organization more innovative...

You could,

Demand your people to think bigger, remind them of popular brands' success stories, introduce them to celebrity executives who seem to exemplify the creative brilliance you need to be innovative.

Or, you could learn their language, understand them more deeply, build empathy and craft a clear path - from where they are to a disciplined process driving change that creates value for customers.

The first option is easy, but largely ineffective and the second option is hard, but usually effective.

Don't expect people you've hired to be reliable and consistent to be suddenly inspirational and risk taking.  Magnify strengths and make weaknesses irrelevant, said Drucker.

If you're building innovation capability, meet the people where the people are.