Begin with the end in mind

All too often analytics are an exercise in curiosity.

Yes, curiosity is great for learning, but in analytics it isn't all you need.

Analytics should enable a decision.

The problem is most don't take time to determine why, what or how we will decide.

If you want to elevate your capabilities in analytics follow these three steps before you invest time analyzing.

  1. Define the decision to be made (problem or opportunity?)
  2. Define why it's important to make the decision (what's the value?)
  3. Define how you'll decide (criteria?)