Are Customers More Important Than Your Teammates?

Have you ever noticed we often treat customers quite differently from our teammates or subordinates?

We exercise empathy and skill to diagnose where our customers are going, then co-create solutions.

Next we’ll turn around and demand our internal teammates meet a customer deadline we created without their input.  Or we’ll ask them to disregard standard timelines and procedures.

Sound familiar?

Great sales people know leading change with people is similar to leading change with customers.  It’s important to exercise empathy and co-create the future in every interaction with teammates, too.

The only difference is how much you care.