When it comes to creating value, creators must be highly skilled at getting inside the minds of those they serve.
The more you know what people really think and believe, the more skillfully you can create an offer people will actually use to achieve their goals.
Criticism shuts down genuine empathy and prevents a pure diagnosis. This is the law of criticism.
Avoid words like, no, should, stop, don’t, whatever or won’t.
Avoid phrases or expressions like, that’s dumb, pshhhh, sounds silly, that’s crazy, who would ever do that or so weird.
Master Value Practitioners even are trained to prevent these attitudes from developing within: cynicsm, skepticism, doubt, confusion, condescension, disgust or disbelief.
Remember, when you are diagnosing others you are seeking to understand as they understand, not as you would understand.