Have you ever observed a Sales person or Marketer who was frustrated by a lack of sales? Maybe you’ve heard someone say “the customers just don’t get it.”
These are examples of people ignoring the law of leading in value creation.
In value creation, the law of leading is this…if you want to create value you must accept responsibility for taking the initiative.
So what does this look like in action? Innovators who live by the law of leading don’t get frustrated when customers don’t behave as expected, they take the initiative to adjust. They recognize it is their responsibility to adjust and enable different customer behavior. They get closer to their customer and adjust their offer to be more aligned with the customer’s needs.
And by customers we mean: patients, colleagues, supervisors, teammates, etc.