Creating value always involves conflict.
And there is a good reason for this.
To the degree we are doing worthy things today, is to the degree it will be harder to let it go for something different. And good people are usually doing meaningful and worthy things in the present.
Value Practitioners on the journey of creating value, cannot ignore this law associated with value creation. They must expect conflict and be skillful at navigating it.
As you lead change to create value, expect the conflict - don’t be surprised or frustrated by it.
Navigating conflict is a skill that can be learned. Must be learned.