Avoid the "Slow Fade"

Photo by VitalyEdush/iStock / Getty Images
Photo by VitalyEdush/iStock / Getty Images

The effort making Über a sensation didn't happen overnight.

Now Über's momentum is huge and it's easy to spot.  So easy to compare to the poor customer experiences you knew only a few years ago.  So easy it seems simple and obvious.

The development team at Über was listening to the consumer before anyone else was willing to get uncomfortable.  This allows them to act first.  Pole position #1, the best place start the race.

On the other side you have the traditional taxi services.  Still doing the same thing over and over, while consumer expectations were changing.  Celebrating results.  Not studying the customer to bring continuous improvement to life.  Slowly fading into the background.